Riding the camping boom, a leading sportswear brand has launched next-gen stormproof apparel using modified silicone oil finishing agents. Siloxane molecules align directionally on fiber surfaces, achieving a 150° water contact angle while preserving fabric breathability. Lab simulations of torrential rain (200 mm/h) showed waterproof durability exceeding national standards by 8-fold. Awarded an ISPO Global Design Award, pre-orders for Double 11 shopping festival surpassed 500,000 units. Products-IOTA